User guide

From raw review numbers to a clear next move.

This guide explains what to enter, how the score works, what each chart means, and how to turn the report into an actionable 30-day plan.

3–5 minute setupManual inputs onlyNo scrapingLead-gated personalized report

Complete the four planner steps

STEP 1

Business profile

Enter the business, market, current rating, review count, recent review volume, and response performance.

STEP 2

Competitors

Enter up to three visible local competitors. Use current Google Business Profile numbers from the same market.

STEP 3

Review system

Answer readiness and compliance questions honestly. These often reveal the fastest operational gains.

STEP 4

Growth goal

Choose a realistic target count and 30-, 60-, or 90-day planning horizon.

Tip: Compare businesses from the same service area and category. Mixing distant or fundamentally different competitors will weaken the benchmark.

Interpret the overall score

The score is a planning diagnostic—not a ranking grade. Its purpose is to reveal where execution is strongest and where attention will have the greatest leverage.

85–100Strong review engineProtect what works, maintain healthy velocity, and watch for new competitive movement.

70–84Solid but vulnerableClose the weakest category gaps before faster competitors create separation.

50–69Meaningful opportunityBuild consistency across requests, responses, ownership, and measurement.

0–49High-priority gapStart with the operating foundation and compliance-safe execution rhythm.

Read the six category scores

Review authority

Current rating and review-count strength relative to the local market.

Review velocity

Whether recent review growth is keeping pace with the stated target.

Competitor gap

How your review count compares with the market average and local leader.

Response management

Response coverage, especially for unanswered negative reviews.

System readiness

Whether links, QR codes, workflows, ownership, and response standards exist.

Compliance safety

Whether current request practices avoid incentives, gating, rating pressure, and scripted content.

Start with the lowest category, but consider dependency: system readiness often needs to improve before review velocity can improve sustainably.

Understand the report charts

Score gauge

Shows overall review-engine health. Use the label below it to understand the current strategic posture.

Category performance

Shows which capabilities are creating strength or limiting growth. The shortest bars are the first diagnostic clues.

Market-position chart

Compares your review count with the local average, target, and market leader. It provides context—not a guaranteed ranking threshold.

Velocity runway

Compares current monthly review growth with the competitor pace and the pace needed to reach your goal.

Use the 30-day checklist

Assign one owner, check off work as it is completed, and revisit the planner weekly. Checklist progress is saved in the current browser. Re-enter updated numbers after 30 days to compare the operating system—not just the score.

Keep review requests compliance-safe

Do

• Ask real customers for honest feedback.
• Use neutral, consistent request language.
• Respond professionally and protect private details.

Do not

• Offer incentives or ask only happy customers.
• Request five-star ratings or specific wording.
• Pressure customers to review on-site.

Export, share, and get strategic help

Use Print / Save PDF for a client-ready report, Export JSON to preserve or transfer planner data, and the optional email handoff to share report context with CliqSpark. Personalized reports and report actions unlock after the contact and consent form is submitted. The homepage, guide, privacy page, and sample preview remain available without contact information.

Bring the report—not a blank page—to your strategy session.

The session can focus immediately on your three weakest categories, operating constraints, and highest-leverage opportunities.

Book a Growth Strategy Session →